How to Grab Attention to Your Next Grand Opening or Sales Event with Inflatables

Running a brick and mortar style business comes with its own challenges, and one of the biggest is finding unique and effective ways to drive foot-traffic to your store. This is especially true when it comes to important events such as grand openings, or special sales events. The good news is that one of the best ways to attract attention to your store during these times is both affordable, and effective.

With inflatables you can quickly catch the eye of passers by, and peek their interest in your store. The reason this works is because inflatables are universally good at grabbing attention, and are not niche dependent. This makes using inflatables to bring in foot-traffic a great strategy since it casts a wide net that can ultimately turn anyone into a buyer. Let’s take a look at some ways that you can use inflatables to make more sales.

Using Inflatables That Represent Your Brand

There are many types of inflatables that you can use to promote your business, but in many cases it’s smart to choose something that represents your brand. A good example of this would be getting an inflatable of your brand’s mascot, or an inflatable that relates strongly to your type of business, like having an inflatable of a boat for a boat shop.

Custom inflatables tend to cost more than generic inflatable bounce house rentals, but they are the better choice in many cases. This is because a branded inflatable will work better at catching the attention of people who have an interest in what you’re selling, or the service that you provide as opposed to just catching attention in general. Before ordering a custom inflatable, you should see if there are generic inflatables that fit with your brand since it could save you money.

The More Eye-Catching The Better

Sometimes when using inflatables you just want to be as eye-catching as possible regardless of what your brand is. This is also the case when your brand’s identity is a bit more abstract and can’t be easily represented by an inflatable, such as with accounting firms, banks, etc. In this situation, you’d be better off going with an inflatable that stands out as much as possible.

One idea for an inflatable that really stands out is using a dinosaur inflatable. A huge T-Rex is hard to miss, and little kids will likely get their parents to look at it as well. Other ideas include the silly “string men” inflatables that are always popular, or something like a giant gorilla. In any case, something that’s hard to look away form will certainly draw attention to your business.

Following Up Once You Grab Interest

The most important thing to remember about using inflatables to advertise your business is that the inflatable itself is only a way to grab attention. No one is going to stop their car and come check out your business just because they saw an interesting inflatable. What you need to make sure you’re doing is following up once you’ve capture their attention, and give them an idea of what’s going on.

For example, if you’re having a grand opening, make sure you have a grand opening sign. That way people will see the inflatable, see the sign, then maybe come check out what’s going on. This goes for sales as well. Make sure you have a sign that let’s passers by know what you’re selling, and why it’s such a great idea. Car lots tend to do this by putting their car’s price on the windshield which is a good move if it can convey just how much savings a person would get.

In addition to having something that lets people know what you’re selling and why it’s a great deal, you also need to have employees on hand who can take care of customers who are interested in what you have to offer. Here are a few examples:

  • Sales personnel to close the deal
  • Customer service representatives to answer questions
  • Sales associates who can help customers find the right product
  • Management who can handle any problems
Inflatables Are An Investment

Above all else you should remember that inflatables are an investment that you make for your business. The way that inflatables work to drive traffic to your business, which will also drive sales provided you have a solid sales funnel, is something that more than pays for itself. If you’ve never used inflatables before, consider using them for your next event and call Amazing Jumps, Tents, & Events.

As far as whether to go with generic inflatables or custom made, that’s a decision that will be dependent on the type of business you run. If you run a business that lends itself to having a very specific kind of inflatable, such as something that represents your mascot, go with that. If not, generic can work just as well as long as you can also communicate what you’re offering, and why people should care.